Legoland bringing toy bricks to Birmingham
Birmingham is soon to become home to the UK’s second Legoland discovery centre, with approval set to be granted by Birmingham council as early as next week.
Owned by Merlin Entertainment, the discovery centre will take up space in the existing Barclaycard Arena and will be a three floor, indoor attraction, comprising of rides, interactive Lego structures and games, a 4D cinema as well as a café and souvenir shop.
A major new tourist attraction to the city, the centre is expected to receive over 2,000 visitors a day during peak periods and will create around 50 full and part time jobs.
Once open the attraction will be in an important addition to the city creating a major boost both to Birmingham City Centre and, in particular, the west side, which is seen as a key regeneration area. It will offer a number of benefits promoting job creation, tourism, as well as attract more families to the area.
Planning officer Victoria Chadaway comments: "This proposal would reinforce and promote Birmingham's role as a centre for tourism, culture and events.
"It would support the city's existing tourist facilities by providing a new family-focused attraction which would contribute to the city's continued success as a destination for visitors."